The Launch Of Our First Brand: Novela

The Launch Of Our First Brand: Novela™

September 2024

Built on decades of experience working with some of the UK’s largest coffee chains and foodservice customers, FDL have launched their first brand, Novela™.

Novela™ is our range of artisanal, hand-crafted syrups, sauces, frappes, and dessert toppings from natural flavours for discerning bartenders, baristas, and dessert chefs.

Once upon a time, people were just happy with water. Then someone discovered ice and cold water arrived. Another somebody maybe left water by a fireside, and before you know, hot water was a thing. And so it went. Fast-forward to today, and what we demand from a drink is totally off the scale. And the same can be said of desserts.

Everything from how they taste to what they’re made of to how they photograph is challenging today’s bartenders, baristas, and dessert chefs to push their craft further. This thirst (yes, that was intentional) to be more creative and original inspired us to create novela, a range of superior, hand-crafted syrups, sauces, frappes, and dessert toppings to meet their expectations and encourage their creativity further.

Crafted from the finest natural flavours, this artisan range has reduced sugar sugar whilst being high in fruit content, making them the secret ingredient for success (yep, we meant that one, too) in today’s ever-more demanding market.

The Launch Of Our First Brand Novela

Novela™ is made of natural, premium flavours and delivers the taste, texture and finishing touch to your drinks and desserts and help justify a premium price point!

If you want to learn more about the range, please reach out!

Email: AskAway@novelaworld.com

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